I try to publish subpar writing everyday.
I also edit often after publishing.
Unsubscribe if it’s that bad.

Smart people

The best bet is attracting the right kind of smart people for your business.

Year of Selective Yes

Say no to things that don’t challenge you and say yes to the few remaining that pique your interest.

Seek complexity

Where your mental model doesn’t make sense is a gold mine of opportunity.


Excellence is achieved when the painful process is easy.


These conscious choices, curated piece by piece.

Ride your EV

Ride your energy vehicle.


Dig deep. Burrow in. Get stuck.

Go the distance

We have to be thrown off balance to find our footing.


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